Digital Marketing Analytics (self-paced online)


This program provides you with an overview of the best approaches and practices in digital marketing measurements and analysis, and offers an understanding of how these tools can be integrated to inform strategic direction.

This program is delivered in collaboration with GetSmarter. Please register on the GetSmarter website.

  • Program Details
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Digital Marketing Analytics (self-paced online)
Certificate Track: Strategy and Innovation
Location: Online
Tuition: $2,800
Program Days (for ACE Credit) 2

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This online program will expose you to expert instruction from Sinan Aral, David Austin Professor of Management at the MIT Sloan School of Management, who currently leads our in-person program, Digital Marketing and Social Media Analytics.

"I firmly believe we’re on the brink of a revolution in our understanding of human behavior, and the reason for that is the availability of massive data on micro-level human interaction at population scale."
- Sinan Aral, David Austin Professor of Management at the MIT Sloan School of Management

Registration for this program is done through GetSmarter.


Program Overview

In this short video, Professor Sinan Aral shares an overview of what you will learn in Digital Marketing Analytics.


6 weeks (excluding orientation)

Entirely online

Self-paced learning

6-8 hours/week*

*The recommended weekly time commitment for core content is 4-5 hours, taking into account the busy lifestyles of working professionals, with an additional 2-3 hours recommended for non-compulsory weekly extension activities, should you have the time. Each module is released weekly, allowing a flexible but structured approach to learning. You’ll be supported as you engage in individual activities and group discussions, ensuring you feel confident to submit your best work at each weekly deadline.